Tour de france 2014 the famed publicitary caravan

What you don’t  see on TV reports ….The Tour de France Publicity Caravan on a cold and rainy weather – Stage 6 : Arras to Reims – Folembray ( Picardy ).

Tour de France 2014

Publicity Caravan by numbers :

More than 600 people – 180 vehicles – 37 brands – 15 million gifts handed out -12 km of procession -45 minutes of show-time  – 55 people involved in supervision including 15 police officers

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Media (2013)
2,000 journalists, consultants and photographers -100 TV channels –

585 different media outlets representing 35 countries present on the event
380 newspapers, press agencies or web sites
100 TV channels
75 photo agencies
70 radio stations

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Riders 2014
198 riders at the start (22 teams of 9 riders)
300 support staff
15 members of the race stewards’ committee

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Spectators :
12 million spectators
63% men and 37% women
55% under 50 years old, including 12% under 15 years old
80% French spectators and 20% foreign spectators
38 different nationalities
6 hrs 30 minutes spent on the road-side on average, per stage, per spectator (5 hrs 30 minutes for flat stages, 7 hrs 30 minutes for mountain stages)
95% of people come with family or friends

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Web (2013) 1,350,000 fans on Facebook,  500,000 followers on Twitter, 500,000 on Google +….

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Safety & Security

47 police motorcyclists ( Garde Républicaine )
13 police officers making up Le Tour’s permanent police commission
23,000 officers from the various police divisions mobilised ( Gendarmerie + Police Nationale )
1,000 General Council agents

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TV Broadcasting ( 2013 )
Broadcasts in 190 countries
100 channels, including 60 with live coverage
10 stages broadcast live in their entirety
90 hours of live footage on France Télévisions and international channels
5,500 hours of broadcasts
3.5 billion television viewers throughout the world

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The Route
3,664 km (21 stages )
36 stage towns
611 towns and villages visited in France and 70 communes abroad (39 in Great Britain, 9 in Belgium, 3 in Spain )
33 French departments visited
4 countries visited (France, England, Belgium and Spain)

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Medical Service
10 emergency doctors, 1 anaesthetist nurse
6 ambulances, 2 medical cars, 1 motorbike, 1 radiology truck

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27-photo caravane publicitaire du tour de france 2014

Organisation 2014
100 permanent A.S.O. staff
280 temporary staff
1,450 beds reserved each day for the organisers and sports teams

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The 2014 Tour de France by numbers :

 

2,500 vehicles (organisation, media, publicity caravan, etc.)

4,500 people, from riders to organisers to media to members of the publicity caravan ….

Tour de france 2014 the famed publicitary caravan

 

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